Consumer preferences regarding country of origin for multiple meat products

Balcombe, K., Bradley, D., Fraser, I. and Hussein, M. (2016) Consumer preferences regarding country of origin for multiple meat products. Food Policy, 64. pp. 49-62. ISSN 0306-9192 doi: 10.1016/j.foodpol.2016.09.008

Abstract/Summary

Despite the growing use of country of origin (CoO) information and labels on food, the extent to which consumers really value this information is unclear. In an effort to understand this issue we present results of a hypothetical discrete choice experiment examining consumer willingness-to-pay for CoO information about meat and meat products. Our results reveal that CoO information is positively valued for all the food products we consider. However, it is relatively less important compared to other food attributes for a large number of products such as bacon, pizza and ready meals. Our results suggest that consumers do not value very highly CoO information for many of the food products examined. Therefore, if the associated costs of mandatory CoO implementation are sufficiently high this raises questions about the inclusion of this information on food labels.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/67068
Identification Number/DOI	10.1016/j.foodpol.2016.09.008
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Publisher	Elsevier
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