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Champniss, G. (2013) Fit the brand to the social identity. Admap. pp. 10-12.
| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/40095 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Download/View statistics | View download statistics for this item |
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