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Brand valued: how socially valued brands hold the key to a sustainable future and business success

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Champniss, G. and Rodes-Vila, F. (2011) Brand valued: how socially valued brands hold the key to a sustainable future and business success. Wiley. ISBN 9781119976677

Item Type Book
URI https://reading-clone.eprints-hosting.org/id/eprint/40075
Item Type Book
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Wiley
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