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Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going

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Lane, D. C. orcid id iconORCID: https://orcid.org/0000-0001-6658-7041 and Husemann, E. (2004) Movie marketing strategy formation with system dynamics: towards a multidisciplinary adoption/diffusion theory of cinema-going. In: Maier, F. (ed.) Komplexität und Dynamik Als Herausforderung Für Das Management. DUV, pp. 179-222. ISBN 3824482185

Item Type Book or Report Section
URI https://reading-clone.eprints-hosting.org/id/eprint/38140
Refereed Yes
Divisions No Reading authors. Back catalogue items
Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher DUV
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