Consideration of persuasive technology on users acceptance of e-commerce: exploring perceived persuasiveness

Alhammad, M. M. and Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448 (2014) Consideration of persuasive technology on users acceptance of e-commerce: exploring perceived persuasiveness. Journal of Communication and Computer, 11 (2). pp. 133-142. ISSN 1548-7709

Abstract/Summary

Persuasive technologies, used within in the domain of interactive technology, are used broadly in social contexts to encourage customers towards positive behavior change. In the context of e-commerce, persuasive technologies have already been extensively applied in the area of marketing to enhancing system credibility, however the issue of ‘persuasiveness’, and its role on positive user acceptance of technology, has not been investigated in the technology acceptance literature. This paper reviews theories and models of users’ acceptance and use in relation with persuasive technology, and identifies their limitation when considering the impact of persuasive technology on users’ acceptance of technology; thus justifying a need to add consideration of ‘perceived persuasiveness’. We conclude by identifying variables associated with perceived persuasiveness, and suggest key research directions for future research.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/37601
Item Type	Article
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
Uncontrolled Keywords	Technology Acceptance, Persuasive Technology, Consumer Behavior, Perceived Persuasiveness
Publisher	David Publishing
Download/View statistics	View download statistics for this item