Persuasive technology and users acceptance of e-commerce: exploring perceived persuasiveness

Alhammad, M., M. and Gulliver, S. R. ORCID: https://orcid.org/0000-0002-4503-5448 (2013) Persuasive technology and users acceptance of e-commerce: exploring perceived persuasiveness. In: The 3rd International Conference on Logistics, Informatics and Service Science, 21 - 24 August 2013, Reading, UK. (ALHAMMAD, M.M., GULLIVER, S. R. (2013). Persuasive Technology and Users Acceptance of E-Commerce: Exploring Perceived Persuasiveness. The 2013 International Conference on Logistics, Informatics and Services Sciences (LISS'2013))

Abstract/Summary

This paper reviews theories and models of users’ acceptance and use in relation to “persuasive technology”, to justify the need to add consideration of ‘perceived persuasiveness’. We conclude by identifying variables associated with perceived persuasiveness, and highlight important future research directions in this domain.

Item Type	Conference or Workshop Item (Paper)
URI	https://reading-clone.eprints-hosting.org/id/eprint/37494
Item Type	Conference or Workshop Item
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
Uncontrolled Keywords	Persuasive Technology, Behaviour, Perceived Persuasiveness
Download/View statistics	View download statistics for this item