Did the RAI buy it? The role and limits of American broadcasting in Italy in the Cold War

Tobia, S. (2013) Did the RAI buy it? The role and limits of American broadcasting in Italy in the Cold War. Cold War History, 13 (2). pp. 171-191. ISSN 1743-7962 doi: 10.1080/14682745.2012.746665

Abstract/Summary

With a 20 million dollar budget and 1,900 staff Voice of America broadcasted in 45 different languages and Italy was one of its main targets. By looking into what went on behind the microphone, this article addresses the extent to which cultural change was planned and structured transnationally, the interactions and interdependencies operating between Washington and Rome, and how a cooperation was achieved despite the fierce resistance of some of RAI’s executives. This allowed to air programmes produced in New York, and led to the launch of the most popular character of Italian radio and television: Mike Bongiorno.