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Was the Australian meat and livestock corporations advertising efficient?

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Holloway, G. J. orcid id iconORCID: https://orcid.org/0000-0002-2058-4504, Peyton, L. J. and Griffith, G. R. (2000) Was the Australian meat and livestock corporations advertising efficient? Australian Journal of Agricultural and Resource Economics, 44 (1). pp. 55-81. ISSN 1364-985X doi: 10.1111/1467-8489.00099

Abstract/Summary

A theory of the allocation of producer levies earmarked for downstream promotion is developed and applied to quarterly series (1970:2–1988:4) on red-meats advertising by the Australian Meat and Live-stock Corporation. Robust inferences about program efficiency are contained in the coefficients of changes in promotion effort regressed against movements in farm price and quantity. Empirical evidence of program efficiency is inconclusive. While the deeper issue of efficient disbursement of funds remains an open question, there is evidence, at least, of efficient taxation.

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/30698
Item Type Article
Refereed Yes
Divisions Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Publisher Wiley
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