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Brand equity

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Christodoulides, G. (2012) Brand equity. In: Wiley encyclopedia of management. Wiley. doi: 10.1002/9781118785317.weom090279

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Item Type Book or Report Section
URI https://reading-clone.eprints-hosting.org/id/eprint/27759
Item Type Book or Report Section
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Wiley
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