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Using comparative affective states to develop a typology of internet users: evidence from eight countries

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Christodoulides, G., Michaelidou, N. and Siamagka, N. (2011) Using comparative affective states to develop a typology of internet users: evidence from eight countries. In: 40th EMAC Annual Conference, 2011, Ljubljana.

Item Type Conference or Workshop Item (Paper)
URI https://reading-clone.eprints-hosting.org/id/eprint/27154
Item Type Conference or Workshop Item
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
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