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Jevons, C., Veloutsou, C. and Christodoulides, G. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 0148-2963
| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/27151 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Elsevier |
| Download/View statistics | View download statistics for this item |
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