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Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruency matter? In: Christ, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. ATINER, Athens, pp. 271-282. ISBN 9789606672682
| Item Type | Book or Report Section |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/25931 |
| Item Type | Book or Report Section |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | ATINER |
| Download/View statistics | View download statistics for this item |
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