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Brand equity: does personality congruency matter?

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Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruency matter? In: Christ, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. ATINER, Athens, pp. 271-282. ISBN 9789606672682

Item Type Book or Report Section
URI https://reading-clone.eprints-hosting.org/id/eprint/25931
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher ATINER
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Full text not archived in this repository.
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