Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (2010) Contemporary Issues in Brand Research. ATINER, Athens, pp305. ISBN 9789606672682
Item Type | Book |
URI | https://reading-clone.eprints-hosting.org/id/eprint/25930 |
Item Type | Book |
Refereed | Yes |
Divisions | Henley Business School > Marketing and Reputation |
Publisher | ATINER |
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