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Dibley, A. and Baker, S. (2001) Uncovering the links between brand choice and personal values among young British and Spanish girls. Journal of Consumer Behaviour, 1 (1). pp. 77-93. ISSN 1479-1838 doi: 10.1002/cb.55
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/25321 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Digitalisation, Marketing and Entrepreneurship |
| Uncontrolled Keywords | Personal values; young consumers; international brand marketing; means-end model; laddering; snacks |
| Publisher | Wiley |
| Download/View statistics | View download statistics for this item |
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