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Uncovering the links between brand choice and personal values among young British and Spanish girls

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Dibley, A. and Baker, S. (2001) Uncovering the links between brand choice and personal values among young British and Spanish girls. Journal of Consumer Behaviour, 1 (1). pp. 77-93. ISSN 1479-1838 doi: 10.1002/cb.55

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/25321
Identification Number/DOI 10.1002/cb.55
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Uncontrolled Keywords Personal values; young consumers; international brand marketing; means-end model; laddering; snacks
Publisher Wiley
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Download
Full text not archived in this repository.
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