Operationalizing the marketing concept in the nonprofit sector

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Sargeant, A., Foreman, S. and Liao, M. (2002) Operationalizing the marketing concept in the nonprofit sector. Journal of Nonprofit & Public Sector Marketing, 10 (2). pp. 41-65. ISSN 1540-6997 doi: 10.1300/J054v10n02_03

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23913
Identification Number/DOI 10.1300/J054v10n02_03
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Taylor & Francis
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