From marketing products to fundraising for causes

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Lee, S. (2002) From marketing products to fundraising for causes. In: Walker, C. and Pharoah, C. (eds.) A lot of give: trends for charitable giving in the 21st century. Hodder Arnold, London. ISBN 9780340804919

Item Type Book or Report Section
URI https://reading-clone.eprints-hosting.org/id/eprint/23901
Refereed No
Divisions Henley Business School > Marketing and Reputation
Publisher Hodder Arnold
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