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Brookes, R. and Palmer, R. (2003) The new global marketing reality. Palgrave Macmillan, Basingstoke, pp320. ISBN 9781403905208
| Item Type | Book |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/23227 |
| Item Type | Book |
| Refereed | No |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Palgrave Macmillan |
| Download/View statistics | View download statistics for this item |
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