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Trust and relationship commitment in the United Kingdom voluntary sector: determinants of donor behavior

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Sargeant, A. and Lee, S. (2004) Trust and relationship commitment in the United Kingdom voluntary sector: determinants of donor behavior. Psychology & Marketing, 21 (8). pp. 613-635. ISSN 1520-6793 doi: 10.1002/mar.20021

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23163
Item Type Article
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Wiley
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