How managers perceive the impacts of information technologies on contemporary marketing practices

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Brookes, R., Brodie, R., Coviello, N. and Palmer, R. (2005) How managers perceive the impacts of information technologies on contemporary marketing practices. Journal of Relationship Marketing, 3 (4-5). pp. 7-26. ISSN 1533-2675 doi: 10.1300/J366v03n04_02

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23115
Identification Number/DOI 10.1300/J366v03n04_02
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Routledge
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Full text not archived in this repository.
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