A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships

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Lindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J. (2006) A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35 (1). pp. 57-71. ISSN 0019-8501 doi: 10.1016/j.indmarman.2005.08.008

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Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/22965
Identification Number/DOI	10.1016/j.indmarman.2005.08.008
Refereed	Yes
Divisions	Henley Business School > Marketing and Reputation
Publisher	Elsevier
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