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Lindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J. (2006) A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35 (1). pp. 57-71. ISSN 0019-8501 doi: 10.1016/j.indmarman.2005.08.008
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/22965 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Elsevier |
| Download/View statistics | View download statistics for this item |
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