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Portlock, A. and Rose, S. 
ORCID: https://orcid.org/0000-0002-1212-8314
(2009)
Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006.
International Journal of Sports Marketing & Sponsorship, 10 (4).
pp. 271-286.
ISSN 1464-6668
| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/20128 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Leadership, Organisations and Behaviour University of Reading Malaysia |
| Publisher | IMR Publications |
| Download/View statistics | View download statistics for this item |
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