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Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006

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Portlock, A. and Rose, S. orcid id iconORCID: https://orcid.org/0000-0002-1212-8314 (2009) Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006. International Journal of Sports Marketing & Sponsorship, 10 (4). pp. 271-286. ISSN 1464-6668

Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/20128
Refereed Yes
Divisions Henley Business School > Leadership, Organisations and Behaviour
University of Reading Malaysia
Publisher IMR Publications
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Full text not archived in this repository.
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