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Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience

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Hair, N., Rose, S. orcid id iconORCID: https://orcid.org/0000-0002-1212-8314 and Clark, M. (2009) Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience. Journal of Customer Behaviour, 8 (1). pp. 51-65. doi: 10.1362/147539209X414380

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Additional Information From a special issue entitled "Customer behaviour in non-store retailing"
Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/20077
Identification Number/DOI 10.1362/147539209X414380
Refereed Yes
Divisions University of Reading Malaysia
Henley Business School > Digitalisation, Marketing and Entrepreneurship
Additional Information From a special issue entitled "Customer behaviour in non-store retailing"
Publisher Westburn Publishers Limited
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