Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough

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Bailey, C., Baines, P. R., Wilson, H. and Clark, M. (2009) Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Journal of Marketing Management, 25 (3 & 4). pp. 227-252. ISSN 1472-1376 doi: 10.1362/026725709X429737

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Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/20035
Identification Number/DOI	10.1362/026725709X429737
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher	Westburn Publishers Ltd
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