Farm forestry in Pakistan: an application of Theory of Planned Behaviour by probing into the measurement issues

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Zubair, M., Garforth, C., Hussain, S. B., Zahid, D. M., Baloch, M. S., Shah, F. R., Awan, I. U., Ullah, M. A. and Hussain, N. (2011) Farm forestry in Pakistan: an application of Theory of Planned Behaviour by probing into the measurement issues. Pakistan Journal of Botany, 43 (1). pp. 705-714. ISSN 0556-3321

Abstract/Summary

A research has been conducted over methodological issues concerning the Theory of Planned Behaviour (TPB) by determining an appropriate measurement (direct and indirect) of constructs and selection of a plausible scaling techniques (unipolar and bipolar) of constructs: attitude, subjective norm, perceived behavioural control and intention that are important in explaining farm level tree planting in Pakistan. Unipolar scoring of beliefs showed higher correlation among the constructs of TPB than bipolar scaling technique. Both direct and indirect methods yielded significant results in explaining intention to perform farm forestry except the belief based measure of perceived behavioural control, which were analysed as statistically non-significant. A need to examine more carefully the scoring of perceived behavioural control (PBC) has been expressed

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/20023
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of International Development
Uncontrolled Keywords	forestry, Theory of Planned Behaviour, Pakistan
Publisher	University of Karachi
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Deposit Details

Date Deposited:	24 May 2011 09:48	Date item deposited into CentAUR
Last Modified:	23 Jun 2024 01:44	Date item last modified

References

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