Farm animal welfare, consumer willingness to pay, and trust: results of a cross-national survey

Nocella, G. ORCID: https://orcid.org/0000-0001-9625-6315, Hubbard, L. and Scarpa, R. (2010) Farm animal welfare, consumer willingness to pay, and trust: results of a cross-national survey. Applied Economic Perspectives and Policy, 32 (2). pp. 275-297. ISSN 2040-5804 doi: 10.1093/aepp/ppp009

Abstract/Summary

Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/19102
Identification Number/DOI	10.1093/aepp/ppp009
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Uncontrolled Keywords	Animal welfare; certification; consumer trust; WTP; budget approach
Publisher	Oxford University Press
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