Toward a classification system of relational activity in consumer electronic communities: the moderators' tale

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Hair, N., Clark, M. and Shapiro, M. (2010) Toward a classification system of relational activity in consumer electronic communities: the moderators' tale. Journal of Relationship Marketing, 9 (1). pp. 54-65. ISSN 1533-2675 doi: 10.1080/15332660903552238

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/18993
Identification Number/DOI 10.1080/15332660903552238
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Uncontrolled Keywords classification; electronic community; relationships
Publisher Routledge
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