Hair, N., Clark, M. and Shapiro, M. (2010) Toward a classification system of relational activity in consumer electronic communities: the moderators' tale. Journal of Relationship Marketing, 9 (1). pp. 54-65. ISSN 1533-2675 doi: 10.1080/15332660903552238
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/18993 |
| Identification Number/DOI | 10.1080/15332660903552238 |
| Refereed | Yes |
| Divisions | Henley Business School > Digitalisation, Marketing and Entrepreneurship |
| Uncontrolled Keywords | classification; electronic community; relationships |
| Publisher | Routledge |
| Download/View statistics | View download statistics for this item |
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