Scoping study to identify factors influencing the acceptance of social CRM

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Askool, S. S. and Nakata, K. orcid id iconORCID: https://orcid.org/0000-0002-7986-6012 (2010) Scoping study to identify factors influencing the acceptance of social CRM. In: UNSPECIFIED, pp. 1055-1060. doi: 10.1109/ICMIT.2010.5492888

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Additional Information This paper was presented at ICMIT 2010, held in Singapore, 2-5 June 2010.
Item Type Conference or Workshop Item (Paper)
URI https://reading-clone.eprints-hosting.org/id/eprint/18075
Identification Number/DOI 10.1109/ICMIT.2010.5492888
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Additional Information This paper was presented at ICMIT 2010, held in Singapore, 2-5 June 2010.
Publisher IEEE
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