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A relationship-based view of the internet: the development of an internet personality scale as a mechanism for consumers to express feelings towards the internet

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Rose, S. orcid id iconORCID: https://orcid.org/0000-0002-1212-8314 and Samouel, P. (2010) A relationship-based view of the internet: the development of an internet personality scale as a mechanism for consumers to express feelings towards the internet. In: 18th International Colloquium in Relationship Marketing, 27-30 Sept 2010, Henley Business School, UK.

Item Type Conference or Workshop Item (Paper)
URI https://reading-clone.eprints-hosting.org/id/eprint/16554
Refereed Yes
Divisions Henley Business School > Leadership, Organisations and Behaviour
University of Reading Malaysia
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Full text not archived in this repository.
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