Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314 and Samouel, P.
(2010)
A relationship-based view of the internet: the development of an internet personality scale as a mechanism for consumers to express feelings towards the internet.
In: 18th International Colloquium in Relationship Marketing, 27-30 Sept 2010, Henley Business School, UK.
Item Type | Conference or Workshop Item (Paper) |
URI | https://reading-clone.eprints-hosting.org/id/eprint/16554 |
Item Type | Conference or Workshop Item |
Refereed | Yes |
Divisions | Henley Business School > Leadership, Organisations and Behaviour University of Reading Malaysia |
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