Exports in the strategy of multinational enterprises

Buckley, P. J. and Pearce, R. D. (1984) Exports in the strategy of multinational enterprises. Journal of Business Research, 12 (2). pp. 209-225. ISSN 1873-7978 doi: 10.1016/0148-2963(84)90007-9

Abstract/Summary

Using data from a sample of 329 multinational firms, this paper analyses the impact of increases in foreign production on exports from the parent firm. The relationship between internal exports and foreign production is positive at all feasible levels of foreign production, although the impact on extra-group exports may be negative. These effects may be swamped by changes in relative international competitiveness between firms of the same nationality and industry group. The importance of these findings for multinational firms is that anticipation of these effects can reduce costs of reallocation of resources for the parent, firm and the results illustrate the wide remaining scope for further internationalization even among the world's largest firms. The impact of foreign production on home country employment is likely to remain positive so long as the firm's international competiveness can be improved.