Consumer food waste decisions in British and Thai consumers: a vignette approach

Walter, P., Asioli, D. ORCID: https://orcid.org/0000-0003-2274-8450 and Balcombe, K. (2023) Consumer food waste decisions in British and Thai consumers: a vignette approach. Q Open, 3 (2). quod020. ISSN 2633-9048 doi: 10.1093/qopen/qoad020

Abstract/Summary

This study uses an experimental vignette methodology to investigate and compare, for the first time, consumer food waste decisions in the United Kingdom and Thailand. Specifically, we examine consumers’ decisions to discard leftovers during meal scenarios affected by varying economic, and contextual factors. Different consumer segments are identified and characterised, and our results suggest that consumers in the United Kingdom and Thailand are more likely to save leftovers when dining at home, when meals are expensive, and when a whole meal is leftover. We discuss these findings and provide recommendations for practitioners and policymakers aiming to reduce food waste.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/112593
Identification Number/DOI	10.1093/qopen/qoad020
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing > Agricultural and Food Investigational Team (AFIT)
Publisher	Oxford University Press
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