Willingness to pay for fluoride-free water in Tanzania: disentangling the importance of behavioural factors

Gutierrez, L., Nocella, G. ORCID: https://orcid.org/0000-0001-9625-6315, Ghiglieri, G. and Idini, A. (2023) Willingness to pay for fluoride-free water in Tanzania: disentangling the importance of behavioural factors. International Journal of Water Resources Development, 39 (2). ISSN 1360-0648 doi: 10.1080/07900627.2021.1996341

Abstract/Summary

Approximately 200 million people, mainly concentrated in rural areas of the Great East African Rift Valley, suffer from fluorosis caused by excess of fluoride naturally contained in water. This study employs the RANAS (Risk, Attitude, Norm, Ability, Self-regulation) model to understand how behavioural factors influence Tanzanian rural communities’ willingness to pay for fluoride-free water obtained from a new defluoridator device. Results show that perceived risk, knowledge, attitudes and descriptive norms significantly influence the adoption of the proposed healthy behaviour. Policy implications are discussed taking into account how rural communities could achieve equitable and affordable access to safe water.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/101355
Identification Number/DOI	10.1080/07900627.2021.1996341
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Publisher	Taylor & Francis
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